Designing for Emotion

By Aarron Walter

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Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.


Customer Reviews

Fantastic book!

Very helpful and insightful!

Worthwhile Book On Designing With Humans In Mind

Aarron Walter has written a fantastic book on how design psychology influences how we understand, relate and desire software, websites and even everyday objects. It is a concise look at how, when done properly, including humanizing design elements, incorporating certain techniques and craft provide users and customers with a positive emotional experience often referred to as "delight".

Walter discuses how Abraham Maslow's hierarchy of needs can be employed to help design user interfaces that create surprise, anticipation, and a feeling of exclusivity. He references a few real world websites including MailChimp (where he is the head user interface designer), Mint and Wufoo.

The book is written in a completely accessible manner, even for non-designers, and could just as well be describing how to "design" an actual business which can generate loyal, return customers. A quick read, well worth the time.


Designing for Emotion
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  • iTunes Price: $10.99
  • Category: Internet
  • Updated: Oct 18, 2011
  • Print Length: 98 Pages
  • Language: English
  • Seller: A Book Apart LLC

Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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