Just Enough Research
By Erika Hall
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Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.
Erika Hall reveals the keys to good research, and explains how you and your team can do it well—and do it today. You’ll learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. With Just Enough Research, you’ll start doing good research faster than you can plan your next pitch, and saving time and money to boot.
Research has been my least favorite aspect of UX and yet this is my favorite UX book. It is so well-written and it made me feel energized, rather than intimidated, by the need for research.
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- iTunes Price: $10.99
- Category: Internet
- Updated: Sep 10, 2013
- Print Length: 164 Pages
- Language: English
- Seller: A Book Apart LLC
- A Book Apart
Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.